Why did my Reputation Score change?
From the Personal Reputation Management team · Last updated October 19, 2026
Short answer: Because the mix it measures changed: results were confirmed or reclassified by you, a profile or listing updated, a new result appeared, or a component became measurable that was previously marked not measured yet. Our score shows its eight components precisely so a change has a visible reason, and it stays marked provisional until your search data exists. A moving score with explained parts is more trustworthy than a frozen one.
What this guide will cover
This article is in our writing queue. The outline below is the exact scope it will cover — no more, no less — and the short answer above is the honest summary you can use today.
- The eight score components in plain English
- Confirmations and how they move the score
- Provisional and not-measured-yet, explained
The short version you can act on now
Because the mix it measures changed: results were confirmed or reclassified by you, a profile or listing updated, a new result appeared, or a component became measurable that was previously marked not measured yet. Our score shows its eight components precisely so a change has a visible reason, and it stays marked provisional until your search data exists. A moving score with explained parts is more trustworthy than a frozen one.
Related questions
Honest by design — including what we don't do
What we do
- Show you what people find, result by result, and ask you to confirm what's actually you.
- Build your personal site from facts you approved — nothing is published without your approval.
- Use licensed search data and official tools only. No scraping.
- Keep watch weekly, in plain English, with one clear next step.
What we never do
- No fake reviews, fake profiles, fake news, or bought links.
- No bogus takedown notices, and no promises to remove results or guarantee rankings.
- No searching for anyone but you, and we never sell your data.