Own Your Name
Part of our complete guide to personal reputation management — this series goes deep on one part of it, answering your questions one by one.
We’re still writing this guide — here’s what we have so far. The short answer below is ready to use today, and the outline shows exactly what the finished guide will cover. In the meantime, the completed guides in the Knowledge Center cover the foundations.

Guide series — still being written

Monitoring and Maintenance: Keeping Your Name Accurate Over Time

From the Personal Reputation Management team · Last updated October 19, 2026

Short answer: Reputation is maintenance, not a one-time cleanup: a short monthly check of your core searches, your own Search Console data once your site exists, and updating site, resume, and profiles together whenever your role or city changes. Tools can watch for you; the habit is what matters. This series will make the routine concrete.

Why this matters for ordinary people

Results drift as employers update pages, brokers refresh data, and namesakes live their lives. Catching a change in a monthly note beats discovering it from a client.

What this series will cover

A ten-minute monthly routine, reading Search Console impressions for your name, alert services and their limits, score changes explained, and life-change update checklists. The guides below are listed with what each will cover; our weekly “Your week in reputation” automates this for customers, and the manual version stays free.

Where to start today

Calendar a monthly ten-minute name check right now, with your five core searches written into the appointment so future-you skips the setup.

Guides in this series

Honest by design — including what we don't do

What we do

  • Show you what people find, result by result, and ask you to confirm what's actually you.
  • Build your personal site from facts you approved — nothing is published without your approval.
  • Use licensed search data and official tools only. No scraping.
  • Keep watch weekly, in plain English, with one clear next step.

What we never do

  • No fake reviews, fake profiles, fake news, or bought links.
  • No bogus takedown notices, and no promises to remove results or guarantee rankings.
  • No searching for anyone but you, and we never sell your data.
See example sites
Monitoring and Maintenance: Keeping Your Name Accurate Over Time