Questions, answered honestly

Personal reputation management is the practice of understanding and improving what appears when someone searches your name online. For individuals it means seeing your own search results clearly, building an accurate presence on a website and domain you own, and monitoring for changes over time. It is the individual counterpart to corporate reputation management, which focuses on companies and brands.

It is for ordinary people — the average person who never asked to be public. Professionals preparing for a job search, consultants, realtors, contractors, clinicians, and owner-operators whose clients look them up before calling; people who would rather stay private and still have the right to defend themselves when something unfair appears. Most customers have the opposite problem from celebrities — not too much coverage, but almost none, so a single result (or a namesake's result) defines them, and it can quietly cost them work.

It used to be priced that way, and that isn't fair. When someone attacks your reputation online, it can hurt your livelihood — a lost client, a passed-over application — whether you are famous or not. You were not a celebrity by choice; you are just trying to earn a living and stay reasonably private. Personal reputation management gives the average person access to the same honest tools — seeing what people find, building an accurate presence you own, and monitoring it — without PR-firm retainers and without sleazy tactics.

Typically a mix of social profiles, employer or directory listings, news mentions, people-search sites, and pages about other people who share your name. We run a licensed search for your name variants, your city, and your profession, then asks you to confirm which results are actually you before anything is scored or used.

We use the Brave Search API, a licensed search index (web, news, images, and videos), plus a query plan built from your name, name variants, city, and profession. We never scrape Google's results pages. Brave is an independent index, not Google, so your report is an informed picture of your search presence — not an exact copy of what any one person sees, which varies by person, location, and device.

Your Reputation Score is a transparent 0–100 summary of how clear, strong, and healthy your name search presence looks, built from eight visible components such as Identity Clarity, Owned Presence, and Trusted Sources. It is not a credit score and it is not shared with anyone. Components we cannot measure yet are labelled “Not measured yet,” their weight is shared among the measured parts, and the total is marked provisional.

No — and be cautious of anyone who promises that. We cannot remove things from the internet ourselves. We can help you use the legitimate options that exist: asking a publisher for a correction, using a platform's own reporting process, or using Google's removal tools where they apply, while building accurate information about you that stands on its own.

Never. Everything published comes from facts you approved. We do not create fake reviews, fake profiles, fake news, or bogus takedown notices, and we do not buy links. That honesty is both an ethical rule and a practical one: fabricated content is how reputations and search rankings collapse.

From the facts you approve (and only those), we build a draft personal website for your review. It is bannered as a draft, visible only to you, and is never public until a later step where you explicitly approve publishing. Facts you keep private, mark “Not me,” or leave unapproved never appear in a draft.

A personal website on your own domain (like yourname.com) is the strongest search result you control: you decide what it says, it carries structured data confirming who you are, and it helps search engines — and people — tell you apart from namesakes. Your domain stays yours and can be transferred out.

Plans are Protect ($39 setup, then $24/month), Build ($69 setup, then $69/month), and Recover ($129 setup, then $159/month). Optional credits start at $6. Each plan is priced at our all-in cost divided by 0.5, so pricing covers its costs with at least a 50% margin. We are building toward launch — get started by choosing the plan that fits your situation.

We only ever look up you — never anyone else — and we require an account so your report is private to you. Facts you mark “Keep private” are used only to tell you apart from namesakes and are never published. We never sell your data.

Real improvement is measured in weeks to months, not days. A new personal site must be crawled, indexed, and earn its place; corrected profiles can update sooner; a concerning result may never fully disappear, which is why building accurate information you own matters more. We measure progress with your own Google Search Console data once your site is yours — anyone guaranteeing fast results is guaranteeing something no one controls.

Because a real audit spends licensed search data on your name — and free audits attract bots and casual lookups that burn that budget without helping anyone. So the audit is step 1 once you’re a customer, not a toy on the homepage. Everything educational here is free to read, pricing is published in full, and example sites show the outcome before you pay anything.

Most people-search and data-broker sites offer a free opt-out or suppression process: find your exact listing, follow their opt-out steps, and recheck later because listings can reappear when brokers refresh their data. Never pay a broker to remove you, and be cautious with removal services that mostly submit these same free opt-outs at a markup. Google's free “Results about you” tool separately handles results exposing your personal contact details.