What should my LinkedIn headline and summary say?
From the Personal Reputation Management team · Last updated October 19, 2026
Short answer: Your headline should carry the same three facts as your website's headline — name form aside, your profession and city — in words a searcher (human or engine) can match to you. Your summary should be your approved bio in first person: what you do, how long, where, and proof you can stand behind. If a sentence would embarrass you read aloud in an interview, cut it from both places.
What this guide will cover
This article is in our writing queue. The outline below is the exact scope it will cover — no more, no less — and the short answer above is the honest summary you can use today.
- Headline formulas by profession type
- A summary built from approved facts only
- Matching LinkedIn to your site and resume
The short version you can act on now
Your headline should carry the same three facts as your website's headline — name form aside, your profession and city — in words a searcher (human or engine) can match to you. Your summary should be your approved bio in first person: what you do, how long, where, and proof you can stand behind. If a sentence would embarrass you read aloud in an interview, cut it from both places.
Related questions
Honest by design — including what we don't do
What we do
- Show you what people find, result by result, and ask you to confirm what's actually you.
- Build your personal site from facts you approved — nothing is published without your approval.
- Use licensed search data and official tools only. No scraping.
- Keep watch weekly, in plain English, with one clear next step.
What we never do
- No fake reviews, fake profiles, fake news, or bought links.
- No bogus takedown notices, and no promises to remove results or guarantee rankings.
- No searching for anyone but you, and we never sell your data.